MBA Marketing E-books,notes and case studies

Download MBA Marketing MBA Notes and simple yet perfect Material:-

Topics Covered here are:- Marketing Research , Retail Marketing , Industrial Marketing ,Global Marketing Management ,Consumer Behavior , Marketing Management , Customer Relationship Management ,Advertising and Sales Promotion , Global Marketing.

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Marketing Research :-

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for RAR file download here

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Retail Marketing :-

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Industrial Marketing :-


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Global Marketing Management :-



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Consumer Behavior :-


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Marketing Management :-

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Power point presentation on Marketing Management:-


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Case study on Marketing Management :-

Case Study 1:-


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Case Study 2:-

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Marketing Management question Paper :-


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Customer Relationship Management :-



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Advertising and Sales Promotion :-


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Global Marketing :-


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Tags:-Marketing Research , Retail Marketing , Industrial Marketing ,Global Marketing Management ,Consumer Behavior , Marketing Management , Customer Relationship Management ,Advertising and Sales Promotion , Global Marketing, Case study,e-books,ebooks ,Mba Marketing ,Notes ,Guide .

MBA I Sem Question papers

Usually MBA I Semester is Common to all

These question papers are for descriptive type of examinations and they cover tha following subjects:-
MANAGEMENT PROCESSAND BEHAVIOUR

BUSINESS ENVIRONMENT

MANAGERIAL ECONOMICS

ACCOUNTING FORMANAGERS

QUANTITATIVE TECHNIQUES FORMANAGERIALDECISIONS

INFORMATIONMANAGEMENTAND COMPUTERAPPLICATIONS






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1st set of papers of all subjects in MBA 1st Sem:-

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2st set of papers of all subjects in MBA 1st Sem:-


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Notes on Financial and Banking Sector Reform

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Power Point Presentation on "Banking Sector Reforms" :-



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Project on "Banking Sector Reforms" :-



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Project on "Reserve Bank Of India" :-



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INDEX
Particulars	Page no.
History of Banking	3
Introduction to the Topic	4-6
Pre-Reform Period of Banking Sector	7-10
Diversification of Banking Activities	11-14
Table of Regressions Estimating the Effect of the 1998 Reform of Bank Regulation on Changes in Bank Credit to Firms	15-16
Banking Sector After Reforms	17-18
New Initiatives taken by PSBs	19
Conclusion	20-21

Glossary of Forex (Foreign Exchange) Terminology

The foreign exchange market (currency, forex, or FX) is where currency trading takes place. It is where banks and other official institutions facilitate the buying and selling of foreign currencies.

FX transactions typically involve one party purchasing a quantity of one currency in exchange for paying a quantity of another

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The purpose of FX market is to facilitate trade and investment. The need for a foreign exchange market arises because of the presence of multifarious international currencies such as US Dollars, Euros, Japanese yen, Pounds Sterling, etc., and the need for trading in such currencies.

Determinants of FX Rates:-

The following theories explain the fluctuations in FX rates in a floating exchange rate regime (In a fixed exchange rate regime, FX rates are decided by its government):

(a) International parity conditions viz; purchasing power parity, interest rate parity, Domestic Fisher effect, International Fisher effect. Though to some extent the above theories provide logical explanation for the fluctuations in exchange rates, yet these theories falter as they are based on challengeable assumptions [e.g., free flow of goods, services and capital] which seldom hold true in the real world.

(b) Balance of payments model (see exchange rate). This model, however, focuses largely on tradable goods and services, ignoring the increasing role of global capital flows. It failed to provide any explanation for continuous appreciation of dollar during 1980s and most part of 1990s in face of soaring US current account deficit.

(c) Asset market model (see exchange rate) views currencies as an important asset class for constructing investment portfolios. Assets prices are influenced mostly by people’s willingness to hold the existing quantities of assets, which in turn depends on their expectations on the future worth of these assets. The asset market model of exchange rate determination states that “the exchange rate between two currencies represents the price that just balances the relative supplies of, and demand for, assets denominated in those currencies.”

None of the models developed so far succeed to explain FX rates levels and volatility in the longer time frames. For shorter time frames (less than a few days) algorithm can be devised to predict prices. Large and small institutions and professional individual traders have made consistent profits from it. It is understood from above models that many macroeconomic factors affect the exchange rates and in the end currency prices are a result of dual forces of demand and supply. The world's currency markets can be viewed as a huge melting pot: in a large and ever-changing mix of current events, supply and demand factors are constantly shifting, and the price of one currency in relation to another shifts accordingly. No other market encompasses (and distills) as much of what is going on in the world at any given time as foreign exchange.

Supply and demand for any given currency, and thus its value, are not influenced by any single element, but rather by several. These elements generally fall into three categories: economic factors, political conditions and market psychology.