UNIT - I
General Foundations of Managerial Economics - Economic approach, Circular flow of activity, Nature of the firm - Forms of organizations - Objectives of firms - Demand analysis and estimation - Individual, Market and Firm demand, Determinants of demand, Elasticity measures and business decision making, Demand forecasting - Theory of the firm ¬Production functions in the short and long run - Cost concepts - Short run and long run costs. UNIT-II
Product Markets - Market Structure - Competitive market - Imperfect competition and barriers to entry - Pricing in different markets - Recourse Markets - Pricing and Employment of inputs under different market structures - Wages and wage differentials.
UNIT-III
Principles of Economic Decision-making - Capital Budgeting Techniques - Present Worth Method - Future worth Method - Annual equivalent Method - Rate of Return Method ¬Replacement Economy - Economic Life - Cost of Capital-Analysis of risk and uncertainty.
UNIT-IV
Introduction to National Income - Models of National Income Determination - Economic Indicators - Technology and Employment - Issues and Challenges; Business and Government.
UNIT - V
Inter-Sectoral Linkages: Macro Aggregates and Policy Interrelationships - Fiscal and Monetary Policies - Industrial Finance - Money Market, Capital market and Institutional Finance.
REFERENCES
1. Gupta G.S., MANAGERIAL ECONOMICS, Tata McGraw-HilI.
2. Riggs, J.L, MANAGERIAL ECONOMICS, McGraw-HilI.
3. Stiglitz J., PRINCIPLES OF MICROECONOMICS, Norton Publishers 2nd Edition, 1998.
4. Peterson, HC and W.C.Lewis ,MANAGERIAL ECONOMICS, Prentice-Hall of India, New Delhi.
